End-to-end solutions
We strive for excellence in qualitative fieldwork, from planning, execution to delivery. We serve global clients in their healthcare research needs for Germany and global markets. We cover all indications and have access to all types of audiences. We have expertise in pharmaceutical sector and medical devices. With our international and client-side experience, we understand the fundamental importance of fieldwork quality in the value chain and are committed to meet the highest standards in every project we do, adding value where possible.
Focus
We have experience in marketing strategy and product development and know how to help your stakeholders to create value. We go beyond the delivery of data - we always aim to see the bigger picture to better help achieving commercial results. We deliver clarity to support your and your clients’ business decision making.
Field
When our clients make critical decisions, we ensure they listen to the right people, that we carefully select. We ensure extensive quality control checks are in place, facilitating a consistent delivering of data. We comply with data protections laws and follow strictly the code of conduct in market research.
Team
Focus Field was founded by Stefan and Iwona Drechsel in 2016. Both founders gained an extensive international experience in the United Kingdom with various leading agencies in healthcare market research. We are working with a network of experienced recruiters and moderators.
Management
Iwona Drechsel
Director of Fieldwork
Before co-founding Focus Field, Iwona gained international experience working for various global agencies, building vast expertise in all major healthcare indications.
Stefan Drechsel
Director of Research
Stefan co-founded Focus Field after building international experience, working in senior healthcare research roles and client-side roles in the United Kingdom. Stefan is an expert in both qualitative and quantitative research methodologies.
